It wants visitors to care - to be curious, and feel comfortable learning about the Sunshine Coast by engaging with locals and businesses in a respectful manner. The goal is for visitors to feel humbled by their experiences - that such natural beauty even exists and leave with a stronger love for nature than ever before. Sunshine Coast Tourism works to educate visitors before they even arrive about the values locals are passionate about - respect for everyone and every living thing, including the land and waters.

Locals can be open-minded with visitors who look forward all year to coming here.

Photo via: Sunshine Coast Tourism/Andrew StrainĪt its core, Sharing the Shine is about understanding and empathy. The benefits of tourism in the area are numerous and important, including more than $200M in direct and indirect spending at local businesses on the Sunshine Coast and jobs (the tourism industry is the #1 employer on the Sunshine Coast), infrastructure development like the popular Sunshine Coast Trail, and revenue-generating and community-building events such as the Sunshine Coast Art Crawl.īut it’s also about more than that: it’s about building awareness and education of Indigenous culture and heritage, celebrating our passion for the outdoors and the arts, preserving the area’s natural beauty, and cultivating an environment that is welcoming for all. It’s the team’s way of saying thanks for Sharing the Shine with guests, and it’s an enjoyable opportunity for us to interact with and share what a healthy tourism industry brings to local communities. This summer, you’ll see the Sunshine Coast Tourism team at various community events like Powell River’s Blackberry Festival, Sechelt’s Show n’ Shine and other local events, handing out refreshing lemonade and fun swag. To succeed, we need the help of proactive residents like yourself to Share the Shine! The dedicated team at Sunshine Coast Tourism is committed to a vision of sustainable tourism that aligns with the deeply held values of locals while sharing our stories, favourite places, and coastal hospitality with those who dream of visiting.

With miles of stunning beaches, chilled-out coastal communities, towering mountain peaks, and spectacular scenery at every turn, we want to ensure this place retains its natural splendour. A haven of natural beauty with a vibrant culture, it’s no wonder people from all corners of the globe want to spend a few days of outdoor bliss here. As locals, we know better than anyone how amazing the Sunshine Coast is.

Sunshine islands crop guide